President / Brand Strategist / Creative Director / Art Director / Copywriter
The founder and creative force behind Mindset, LLC. Mindset is a specialized marketing firm offering a full suite of services which includes:
- Brand development / Brand makeover
- Creative development
- Account Planning / Management
- One-to-One Stakeholder Brand Auditing
- Promotions / Specialized campaigns
- Digital (e-commerce) marketing
- Collateral development
- Media / social media strategies
- Tactical public relations strategies
Jeff has earned international credibility as a brand strategist and award-winning creative consultancy that has dedicated its primary business focus to the Travel and Tourism Industry. Jeff is an Allied Member of Destination Marketing Association International.
Prior to forming Mindset, Jeff held the role of Executive Creative Director for EB Lane, Arizona’s largest marketing communications agency. He held his position in the agency for 11 years (1996 – 2007).
Key accomplishments include award-winning campaigns created for:
- Brand campaign, “Amazing What You Can Do.” for the Greater Phoenix Convention & Visitors Bureau
- Brand identity for Downtown Phoenix “Copper Square”
- Xanterra Parks & Resorts
- Vail / Rock Resort
- National Airlines
- Arizona Dept of Health
- Arizona Lottery
Jeff has also worked with notable New York Advertising Agencies/Accounts which include:
- Avis Rent-a-Car
- Denmark Office of Tourism — The Other Europe.
- Visa Travelers Cheques
His art direction and conceptual skills were developed at the School of Visual Arts and Pratt Institute. Jeff is known for being passionate, self motivated and goal driven. While driving the creative product for Mindset, LLC, Jeff will continue to inspire, motivate and WOW client expectations.